Hey 👋

I'm Yasin.

I'm a Growth Marketer, and have a deep passion for data and tech + humanities.

Stuff I do:

Go-To-Market Strategy

Value proposition design, audience segmentation and messaging.

Paid Marketing

Designing, launching and running comprehensive multi-channel growth campaigns.

Data & Analytics

Analytics, event maps, tagging and tracking, dashboards and reporting.

Product Optimisation & Lifecycle Marketing

Conversion rate optimisation, lead nurturing and customer engagement and retention (CRM).

Stuff I've done

Growing products, building audiences, and generating results.

Stuff I've written

How to build brands, run ads, and learn from data.

Product Growth How to get your referral mechanics right

April 4, 2024

Growth Building a growth machine

August 15, 2023

Paid Marketing How to conduct Keyword research and run Search campaigns that are cost effective

July 13, 2023

Analytics Server-side tracking 101: Basics, tools, and a roadmap for data driven decisions

July 13, 2023

Growth Marketing A/B Testing 101: How to improve conversion rates

June 2, 2023

Product Marketing Your brand is a story, not a logo

February 7, 2023

Optimisation CRO in SaaS: Gain more sales with a single click

November 9, 2022

Product Marketing Defining your startup brand in 3 hours

October 4, 2022