Waterbear is an interactive streaming platform dedicated to the future of our planet. Often referred to as "The Netflix for documentaries", the platform is a first of its kind, in that it is focused on enabling users to stream documentaries and impact films in the enviromental and humanitarian space. The platform has millions of users, and has established partnerships with global brands such as Rolex.

Since August 2022, I have been an active member of the WaterBear team, working directly with the marketing and product teams in two core capacities:

• Data and analytics
• Paid Media

As a fractional member of the Waterbear team, I have contributed to key activities of the company over several years, enabling the continued growth and adoption of a booming business.

Data & Analytics

Working directly with the internal data and marketing teams, I have executed on data and analytics strategies incluidng developing events maps, integrating events and upgrading to Google Analytics 4, as well as maintaining and upgrading the tagging and tracking solutions that ensure optimal ad spend in user acquisition campaigns.

Furthermore, I have built server-side tagging solutions for the product marketing team to ensure users are tracked without the use of cookies, in a privacy-compliant and up-to-date way that does not rely on outdated pixels.

Paid Media

As a fractional paid media specialist, I work directly with the head of paid meda at Waterbear to develop strategies, execute on day-to-day tasks and enable maximum optimisation of ad campaigns with 6-digit annual budgets.

The execution of server-side tagging solutions contributed to a substantial improvement in ad performance, and a decrease in CAC that enabled the business to scale more quickly and at lower cost.

As a result of my efforts at Waterbear, we were able to develop an end-to-end data framework that included detailed data and event maps, and dashboards and reporting structures that enable stakeholders and managers to derive useful insights on a daily basis about user engagement.

The integration of a server-side tagging solution also led to a 15% improvement in paid media user acquisition cost (CAC).